What gets set up, and why each part matters
Paid ads tend to waste spend in a few familiar ways: broad keywords that match unrelated searches, ads that send people to a busy home page, forms that email nobody, and conversion tracking that counts page views as inquiries. The service covers each of those points.
- Search and social campaigns built around what you sell and who buys it.
- Landing pages with one offer and one short form.
- Conversion tracking tested end to end before launch.
- A handoff into your inbox or CRM so each inquiry reaches a person.
How many people respond still depends on your market and the platforms. The setup makes the spend easier to read.
How the four services fit together
Each service can stand alone, though they depend on each other more than people expect. A search campaign sends clicks to a page. The page needs a form that works on a phone. The form needs to send each inquiry somewhere a person will see it, and the ad platform needs to be told when that happens so it can learn which clicks matter. Paid social follows the same chain, sometimes with the form inside Meta or LinkedIn instead of on your site. If one link is weak, the reports stop making sense. That is why plenty of requests cover two or three services at once.
Search ads setup
A one-off build of campaigns, conversion actions and budgets in Google Ads, ready for you or a partner to run afterward.
LinkedIn for B2B
Targeting by job title, industry and company size, with lead gen forms that flow into your CRM instead of a spreadsheet.
Forms that connect
Form submissions routed to the right inbox or CRM pipeline, tagged by source, with a clear thank-you page.
Lead source reporting
A simple report showing inquiries by channel and campaign, built from your own CRM and analytics data.
Four steps to a quote
You can stop at any point before signing.
- Request: describe the service and your situation on the quote form.
- Handoff: we send it to a service partner, who replies to you directly.
- Scoping: you and the partner agree channels, pages, tracking and reporting.
- Quote: the partner prices that scope, and you accept, adjust or decline it.
Budget for two lines
Plan for ad spend and for management as two separate lines. Ad spend is set by you and paid to the platforms. It rises or falls as you change budgets, and the charges appear on your own account. Management is the partner's fee for the work. It moves with the number of channels, the number of landing pages, how involved the tracking is and how often you want reporting. Ask the partner which parts are one-time setup and which are ongoing, so you can compare quotes on the same basis.
Questions buyers ask
How long are contracts for this kind of work?
It varies by provider. Some work month to month after setup. Others ask for a minimum term so there is enough data to judge the account. Ask about the minimum term, the notice period, and whether setup fees are charged again if you come back later. All of it should be in the written proposal.
What do reports usually cover?
Most reports show spend, impressions, clicks, conversions such as calls and form fills, cost per conversion, and which campaigns or keywords produced them. Better ones add notes on what changed and why. Ask how often reports arrive, whether you get access to the live accounts, and how leads that became customers are fed back in.
What is the difference between setup and ongoing management?
Setup is the one-time work: building campaigns, writing the first ads, creating landing pages and forms, installing conversion tracking and connecting leads to your inbox or CRM. Management is the work after launch: adjusting bids and budgets, excluding poor search terms, testing ads and pages, checking tracking and reporting. Many providers quote the two separately.
What will I need to provide?
Typically: access to existing ad accounts and analytics, a payment method on file with the ad platforms, facts about your offer and prices, logos and photos, someone to approve ads and pages, and a person who answers new inquiries. Over time, the most useful thing you can give is feedback on which leads became customers.
Does this site sell leads or contact lists?
No. The services here build and run advertising in your own accounts, so inquiries come to you directly from people who saw your ads. Nothing on this site sells contact lists, shared leads or data gathered from other sources.
You keep the accounts and the data. Ask a service partner to quote the hands-on work.
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